Imagine this scenario: a longtime patient at an ENT practice decides to leave the traffic and sprawl of a major metropolitan area for a more idyllic, rural existence elsewhere in the state. Accustomed to the familiar, top-ranked brands of excellent hospitals, however, the patient is unsure of what to expect in the new location in terms of quality of care. Fortunately, posters on the walls in the old and new locations, online websites, and postcards in the mail—with the same familiar names and logos—immediately reassure the patient that the health professionals in this new location are not only as good as those back home but are affiliated with them.
Blog Editors
Recent Updates
- Brand Licensing in Health Care: An Overview for Hospitals
- FDA Proposal Would Extend Food Traceability Rule’s Compliance Deadline to July 2028
- NYDFS Cybersecurity Crackdown: New Requirements Now in Force, and "Covered Entities" Include HMOs, CCRCs—Are You Compliant?
- The Case for Regular Legal Maintenance: A Litigation Readiness Mindset for Modern Health Care Organizations
- The Rising Threats of Multi-Modal and Agentic AI in Cyber Attacks