Earlier this year, FDA released draft guidance the pharmaceutical and medical device industries had been awaiting for five years. But instead of revolutionizing the Agency's thinking on drug and device promotion, FDA's social media guidance essentially continued the familiar credo on advertisements—accurate and not misleading, fair balance, substantiation—and ignored some of the central features of social media. Last week, FDA reopened the comment period for the character-space limited communications and correcting third-party misinformation guidances. Now ...
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